Europe Quick E-Commerce (Quick Commerce) Market is Estimated To Witness High Growth Owing To On-Demand Delivery Trend

 
Europe Quick E-Commerce (Quick Commerce) Market

Market Overview:

Quick commerce is a type of e-commerce business model that focuses on delivering groceries and daily essential items to customers within a few minutes of order placement. It aims to fulfill orders in 1 hour or less, often in 20-30 minutes. With the quick commerce business model, customers can order products from their phone through apps and get deliveries within minutes. This on-demand delivery model has gained immense popularity especially among millennials and gen Z population as it provides instant shopping fulfillment experience.

Market key trends:
One of the major trends driving the growth of the Europe quick e-commerce (quick commerce) market is the rising prominence of on-demand delivery in various parts of daily life. Younger populations in countries across Europe have grown accustomed to the instant gratification and convenience offered by on-demand services such as food, grocery and other deliveries within minutes. Quick commerce startups leverage on-demand delivery capabilities and hyperlocal warehouses to fulfill orders at lightning speeds. The instant gratification, stress-free shopping experience and ability to purchase items at any time on the go are some major factors attracting millions of customers to the quick commerce business model.

Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate due to high capital requirements and network effects of existing players. It requires significant investment to build infrastructure for delivery fleet, warehouses and tech platform.
Bargaining power of buyers: The bargaining power of buyers is high as there are many quick commerce players offering similar products and services at competitive prices. Buyers can switch easily between platforms.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as quick commerce players depend on a limited number of suppliers for inventory but suppliers also rely on platforms for sales.
Threat of new substitutes: The threat of new substitutes is high with increasing focus on hyper-local deliveries by large e-commerce and food delivery platforms.
Competitive rivalry: Intense rivalry between existing players.

SWOT Analysis
Strength: Wide range of products available within few minutes of ordering. Strong focus on speed of delivery.
Weakness: High operational costs. Reliance on third party fleets and workforce.
Opportunity: Untapped rural markets. Expanding product categories beyond essentials.
Threats: Pushback from local retailers and regulations around traffic and environment. Price wars affecting margins.

Key Takeaways
The Europe Quick E-Commerce (Quick Commerce) Market size is expected to grow at an exponential CAGR of 38% over the forecast period due to growing preference of customers for instant deliveries amid growing digitalization and urbanization.

Germany dominates the Europe quick commerce market currently due to high smartphone and internet penetration and presence of major players like Gorillas, Flink etc. U.K. Is the second largest market favored by international investments. However, markets in countries like France, Italy, Spain are growing rapidly supported by increasing young population opting for convenient delivery options.

Key players operating in the Europe quick commerce market are Getir, Gorillas, Gopuff, Just Eat Takeaway, Delivery Hero, Jokr, Flink, Zapp, Uber Eats, Wolt, Bolt, Deliveroo. Players are focusing on expanding their fleets, warehouses and assortment to solidify their presence and capture greater market share in the high growth European quick commerce industry.

Read More:

https://www.dailyprbulletin.com/the-growth-of-europe-quick-e-commerce-market/

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