Expanding E-commerce Industry projected to boost the growth of Computer Keyboards Market
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| Computer Keyboards Market |
Market Overview:
A computer keyboard is a peripheral device used to input text, numbers, and
symbols into a computing devices such as personal computers, laptops, and
smartphones. Keyboards come in different layouts depending on their use such as
standard QWERTY keyboards for typing, numeric keypads for entering numbers, and
multimedia keyboards with additional buttons for controlling audio and video
playback. Computer keyboard are essential input devices widely used across
enterprises, households, schools, and other institutions for various office and
personal computing needs.
Market key trends:
One of the key trends driving growth in the Computer
Keyboards Market Demand is the rising popularity of e-commerce
platforms globally. More people are shopping online for various products from
apparel to electronics. This has driven the need for businesses to set up
effective online stores and manage digital transactions. As a result,
enterprises are increasingly adopting PCs and laptops equipped with high-quality
keyboards for front-end and back-end operations associated with e-commerce such
as data entry, inventory management, accounting, and customer service. The
growth of the e-commerce industry is expected to have a positive impact on
demand for computer keyboards during the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low as this market
requires large investment and technological expertise. New entrants also have
to spend significantly on marketing to create brand awareness.
Bargaining power of buyers: The bargaining power of buyers is high as there are
many established players providing similar products. Buyers can easily switch
between brands based on price and features.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as
key components like switches and keycaps have limited suppliers globally.
However, established players can develop alternative supply sources to reduce
dependence on existing suppliers.
Threat of new substitutes: The threat of new substitutes is moderate as
touchscreen laptops, tablets, and smartphones provide alternatives. However,
physical keyboards offer better ergonomics and productivity for regular typing
tasks.
Competitive rivalry: Intense competition exists among key players to gain
market share through product innovation, features, and competitive pricing.
Key Takeaways
The global Computer Keyboards market is expected to witness high growth,
exhibiting CAGR of 3.9% over the
forecast period, due to increasing digitalization and remote working culture.
Regional analysis
North America dominates the market with the largest share due to high personal
computer adoption and tech-savvy population. Asia Pacific is expected to be the
fastest growing market owing to rapid digital transformation and growing
e-commerce industry in countries like China and India.
Key players
Key players operating in the Computer Keyboards market are Logitech
International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek
Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited,
Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.
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