Expanding E-commerce Industry projected to boost the growth of Computer Keyboards Market

Computer Keyboards Market


 Market Overview:

A computer keyboard is a peripheral device used to input text, numbers, and symbols into a computing devices such as personal computers, laptops, and smartphones. Keyboards come in different layouts depending on their use such as standard QWERTY keyboards for typing, numeric keypads for entering numbers, and multimedia keyboards with additional buttons for controlling audio and video playback. Computer keyboard are essential input devices widely used across enterprises, households, schools, and other institutions for various office and personal computing needs.

Market key trends:
One of the key trends driving growth in the Computer Keyboards Market Demand is the rising popularity of e-commerce platforms globally. More people are shopping online for various products from apparel to electronics. This has driven the need for businesses to set up effective online stores and manage digital transactions. As a result, enterprises are increasingly adopting PCs and laptops equipped with high-quality keyboards for front-end and back-end operations associated with e-commerce such as data entry, inventory management, accounting, and customer service. The growth of the e-commerce industry is expected to have a positive impact on demand for computer keyboards during the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low as this market requires large investment and technological expertise. New entrants also have to spend significantly on marketing to create brand awareness.
Bargaining power of buyers: The bargaining power of buyers is high as there are many established players providing similar products. Buyers can easily switch between brands based on price and features.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as key components like switches and keycaps have limited suppliers globally. However, established players can develop alternative supply sources to reduce dependence on existing suppliers.
Threat of new substitutes: The threat of new substitutes is moderate as touchscreen laptops, tablets, and smartphones provide alternatives. However, physical keyboards offer better ergonomics and productivity for regular typing tasks.
Competitive rivalry: Intense competition exists among key players to gain market share through product innovation, features, and competitive pricing.

Key Takeaways
The global Computer Keyboards market is expected to witness high growth, exhibiting CAGR of 3.9% over the forecast period, due to increasing digitalization and remote working culture.

Regional analysis
North America dominates the market with the largest share due to high personal computer adoption and tech-savvy population. Asia Pacific is expected to be the fastest growing market owing to rapid digital transformation and growing e-commerce industry in countries like China and India.

Key players
Key players operating in the Computer Keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.

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