The In-mold Label Market is Estimated To Witness High Growth Owing To Trends Towards Sustainable Packaging

In-mold Label Market


 Market Overview:

In-mold label products are utilized to brand plastic products at the time of molding. These labels offer advantages such as durability, resistance to moisture, chemical and UV rays. In-mold labels provide an aesthetic and cost effective solution for product identification and branding.

Market key trends:
The global market is witnessing high growth owing to rising trends towards sustainable packaging. In-mold labels are eco-friendly as they are made from recycled materials like polyethylene. These labels reduce wastage and are easily recyclable along with the plastic product. They do not require additional application steps after molding like pressure sensitive labels. In-mold labels provide product and brand identification with optimal use of materials thus supporting sustainable packaging goals of manufacturers. Their recyclable nature and production from recycled plastics is driving their increased demand across industries.

Porter’s Analysis
Threat of new entrants: Low capital requirement and limited production facilities needed to enter the label manufacturing business poses moderate threat to existing players. However, intense competition and dominance of large players makes entry difficult.
Bargaining power of buyers: Large buyers such as consumer goods companies have significant bargaining power due to their volumes and can negotiate on prices. However, specialized applications and licenses restrict substitutes.
Bargaining power of suppliers: Acrylic resins and other raw materials are commoditized. Suppliers have moderate power due to availability of substitutes.
Threat of new substitutes: Digital printing offers a substitute but The In-Mold Label Market Demand have an advantage for applications requiring scratch resistance and durability.
Competitive rivalry: Intense competition exists among key players to gain market share through innovation, quality, and customer service.

SWOT Analysis
Strength: Durable scratch resistant labels suitable for a variety of applications. Ability to print detailed graphics and messages directly on complex parts and contours.
Weakness: Requires specialized machinery and techniques compared to pressure sensitive labels. Greater setup and production costs.
Opportunity: Growing demand from industries like automotive, electronics, beverage and household goods due to advantages over paper labels. Significant growth expected in developing countries.
Threats: Volatility in raw material prices can squeeze margins. Shift to digital coding and marking in certain end use segments.

Key Takeaways
The global In-mold Label Market is expected to witness high growth, exhibiting CAGR of 22% over the forecast period, due to growing demand from the automotive industry for durable identification and product information labels on interior and exterior parts.

Regional analysis shows Asia Pacific dominating with largest market share currently due to high automotive production particularly in China, India and Southeast Asian countries. The region is also expected to be the fastest growing market during the forecast period.

Key players operating in the In-mold Label Market are Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels. Major players are focusing on new product development, mergers, and capacity expansions to gain higher share and benefit from growth opportunities especially in emerging markets.

Read More:

https://www.dailyprbulletin.com/rapid-e-commerce-growth-to-boost-the-growth-of-in-mold-label-market/

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