The booming mobile market and rising internet penetration is anticipated to open up the new avenue for Social Gaming Market
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Social Gaming Market |
Market Overview:
Social gaming involves playing games online with other players via social
networking platforms like Facebook. Some commonly played social games are
Farmville, Words With Friends, Solitaire etc. Social gaming allows players to
connect with online communities, chat with friends and family and collaborate
to progress in the games. With the proliferation of smartphones and Internet
connectivity, social gaming has gained huge popularity worldwide.
Market Dynamics:
Increasing Penetration of Smartphones and Internet: Wider availability of
affordable smartphones and high-speed internet has been a key growth driver for
the social gaming market. As per reports, over 5 billion people worldwide owns
smartphones in 2023. Growing internet and smartphone adoption especially in
developing economies has made social gaming accessible to masses.
Rising Engagement on Social Media Platforms: Major social media platforms like
Facebook, Instagram have integrated social games to engage users for longer
duration on their platforms. Platforms often promote popular games to users
which has driven the user base and engagement for social games over the years.
As people spend more time on social media, social gaming also sees a parallel
rise in usage.
Segment Analysis
The global social gaming market is dominated by the casual gaming sub-segment.
Casual gaming refers to light entertainment games played on social media
platforms and mobile applications. This sub-segment constitutes over 60% of the
market share owing to simple gameplay mechanics and easy availability on
digital platforms. Casual games have low entry barriers and are preferred by a
wide range of audience for short gaming sessions on commute or breaks.
PEST Analysis
Political: The market witnesses favorable regulatory environment with no major
trade barriers or political risks affecting the social gaming space globally.
Economic: Growth in disposable incomes, rise of digital economy and increasing
internet & smartphone penetration globally aremajor economic growth
drivers.
Social: Higher acceptance of online gaming especially among millennials and
changing preferences towards social & mobile entertainment contribute to
market growth.
Technological: Emergence of augmented reality, virtual reality and cloud gaming
are expected to open newer opportunities for market players over the coming
years through innovative gaming experiences.
Key Takeaways
The Global
Social Gaming Market Demand is expected to witness high growth,
exhibiting CAGR of 16% over the forecast period, due to increasing penetration
of cloud gaming and immersive technologies. The market size for social gaming
is anticipated to reach US$ 87.63 Bn by 2030.
The Asia Pacific region currently dominates the global social gaming market
with more than 40% share owing to high mobile and internet penetration in
countries like China, India, and Japan. China represents the fastest growing
market in the region led by favorable demographics and increasing popularity of
mobile-based casual games.
Key players operating in the social gaming market are Zynga, Inc., Wooga GmbH,
Playtika Ltd., King, Tencent Holdings Ltd., Electronic Arts, Inc., Renren Inc.,
CrowdStar, Booyah Inc., and Social Point. Zynga is the leading player with over
25% market share on the back of hugely popular franchises like FarmVille and
Words With Friends. Tencent also has a significant presence across Asia and
holds over 15% share globally. The market is expected to witness greater
consolidation activity among these players through mergers and acquisitions
over the coming years.
For more insights, Read- https://www.pressreleasebulletin.com/social-gaming-market-trends-size-and-share-analysis/
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