The growing popularity of different sporting activities is anticipated to open up the new avenue for Europe Sporting Goods Market
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Europe Sporting Goods Market |
Market Overview:
The Europe sporting goods market comprises equipment and products that are used
for sporting, athletic, and recreational activities. Some common sporting goods
include apparel, footwear, equipment, and other accessories associated with
various sports and fitness activities such as running, gymnastics, cricket,
football, swimming, yoga, and tennis among others. The demand for high-performance
and specialized sporting goods is increasing in the region owing to the rising
health awareness and busy lifestyles of consumers.
Market Dynamics:
Growing participation in sports: The increasing focus on health and fitness
among the European population has boosted participation in sports and fitness
activities. According to Eurostat, around 45% of European citizens aged 15 and
above participate in sports at least once a week. This high involvement in
sports has led to increased demand for sports equipment, apparel, and footwear
driving the growth of the market.
Evolving consumer preferences: Consumer preferences have evolved significantly
over the years with more emphasis on specialized, trendy, and high-performance
equipment and apparel. Manufacturers are focusing on product innovation and
customization to meet the dynamic needs of consumers. The demand for smart,
connected, and sustainable sporting goods is growing rapidly in the region.
This changing landscape provides opportunities for new product development and
partnerships.
Segment Analysis
The Europe sporting goods market is segmented into sports equipment, apparel,
footwear, and others. Within sports equipment, the team sports equipment
segment dominates the market and is expected to continue its dominance over the
forecast period. This is due to the rising popularity of team sports such as
soccer, rugby, basketball, and volleyball in European countries. Countries like
Spain, Germany, UK, and France have strong fan bases for soccer, resulting in
higher sales of soccer equipment such as balls, goals, protective gear, etc.
PEST Analysis
Political: The sporting goods industry is impacted by government policies and
regulations regarding imports/exports, safety standards for equipment, free
trade agreements between countries etc. European Union policies help foster
intra-regional trade.
Economic: A growing economy, rising incomes, and greater healthcare awareness
are fueling higher consumer spending on fitness and sporting goods. However, inflationary
pressures could dampen discretionary spending.
Social: Changing lifestyles, fitness trends, health consciousness are driving
more Europeans towards sports and fitness activities, benefiting sporting goods
consumption. Urbanization is also encouraging indoor sports.
Technological: Technologies like data analytics, IoT, AR/VR help improve
product design, gain consumer insights for customized goods. E-commerce
platforms are boosting online sporting goods sales across regions.
Key Takeaways
The European
Sporting Goods Market Size was valued at US$ 164.15 Bn in 2023 and is
expected to grow at a CAGR of 6.8% during 2023-2030. The rising health awareness
and preventive healthcare spending are a major growth driver. Growing youth
participation in sports and increasing sponsorship from brands are also
propelling market expansion.
Germany accounted for the largest market share of over 20% in 2023 owing to
strong participation in soccer and winter sports in the country. Other major
countries include UK, France, Italy, and Spain. The UK market is growing at a
rapid pace due to hosting various international tournaments that increased
interest in sports.
Key players operating in the Europe sporting goods market are Adidas AG, Nike,
Inc., Under Armour, Inc., PUMA SE, Amer Sports, Odlo, Hammer Sports, Polar
Electro, KETTLER, and WaterRower. Adidas AG dominates the region led by its
leadership in the team sports equipment and fitness equipment segments. Nike
also has a sizable presence mainly driven by its performance sportswear and
footwear collection.
Get more insights on this topic: https://www.pressreleasebulletin.com/europe-sporting-goods-market-growth-market-size-share-analysis/
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