The use of alternatives to blades in wet shavers is anticipated to open up the new avenue for Shavers Market
Shavers Market
Shavers are used for hair removal from various body parts like face,
legs, underarms etc. Wet shavers generally use blade pivoting system with protective
shaving guard and moisturizing lubricants. Dry shavers use rotary system
without the need of water or gel. Shavers are available in both electric and
manual options in various price ranges.
The global Shavers Market is estimated to be valued at US$ 29,673.1 Mn in 2023 and is expected
to exhibit a CAGR of 6.7% over the
forecast period 2023 to 2030, as highlighted in a new report published by
Coherent Market Insights.
Market Dynamics:
Growth in male grooming trend is one of the major driver for the shavers market
globally. Increasing awareness regarding personal hygiene and rising disposable
income is shifting consumer preference towards better shaving solutions driving
the market growth. Changing lifestyle patterns has made personal grooming an
important part of daily routine. On the other hand, time constraint has
increased the popularity of electric shavers as they are easier and faster to
use compared to manual shavers. Technological advancements in shavers like
pivoting blade systems, additional accessories and battery operated variants
allowing cordless usage have expanded market reach.
Segment Analysis
The shaver market is segmented on the basis of product type which includes foil
shavers, rotary shavers, and wet/dry shavers. The wet/dry shavers segment
currently dominates the market, accounting for over 35% share, as these shavers
can be used both with shaving gel/cream as well as water, providing convenience
to users.
PEST Analysis
Political: There are no significant political risks affecting the shaver
market.
Economic: The shaver market is experiencing strong growth due to rising
disposable incomes in developing nations leading to higher spending on personal
grooming products.
Social: Growing social acceptance of neatly trimmed facial hair among men is
driving the demand for shavers. Also, an increasing number of women are using
shavers for hair removal.
Technological: Major players are introducing shavers with advanced features
such as flex/pivoting heads, lithium-ion batteries providing longer runtime,
travel locks, and waterproofing.
Key Takeaways
The Global
Shavers Market Demand is expected to witness high growth, exhibiting
CAGR of 6.7% over the forecast period, due to increasing focus on personal
grooming and hygiene. The market size for 2023 is US$ 29,673.1 Mn.
Regional analysis: Asia Pacific dominates the global shavers market, accounting
for around 35% share. China represents the fastest growing market due to rising
living standards and growing youth population. North America is another major
region led by the US.
Key players: R&D. Koninklijke Philips N.V., Panasonic Corporation, and
Procter & Gamble are among the major participants. Philips has led the
market for decades with its flagship product, the Norelco brand. Panasonic also
has a strong presence backed by its Nanotech blade technology providing a
close, comfortable shave. Procter & Gamble competes through its Braun brand
offering premium shavers.
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