Indonesia Infant Nutrition Market is driven by Rapidly Increasing Middle-class Population

 
Indonesia Infant Nutrition Market

Infant nutrition products such as infant formula, baby food, and baby drinks are essential for fulfilling the nutritional needs of babies and infants. Infant formula is becoming popular among urban households in Indonesia as more mothers are now working women. Infant formula products provide complete nutrition to support the growth and development of infants. They contain proteins, fats, carbohydrates, vitamins, and minerals required by babies. Baby food products such as cereal, culinary, fruits and vegetable purees are easy to digest and introduce complementary feeding to infants. Baby drinks products including milk, soy, rice, and cereal drinks provide hydration to infants.


The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends: Rising disposable income and rapid urbanization have boosted the adoption of packaged infant nutrition products among middle-class households in Indonesia over the past few years. According to the World Bank, the middle-class population in Indonesia reached 74 million in 2020 and is expected to further expand significantly in the coming years. This large and growing middle-income demographic is expected to fuel demand for branded infant nutrition products in the country through the forecast period from 2024 to 2031.


Porter's Analysis

Threat of new entrants: The threat of new entrants in the Indonesia infant nutrition market is moderate. The market requires huge investments and is dominated by few major players. However, ease of doing business in Indonesia encourages small businesses to enter.

Bargaining power of buyers: The bargaining power of buyers is high in Indonesia infant nutrition market. Buyers have various options to choose from and brands have to offer competitive prices and quality to attract consumers.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. Key raw materials are perishable dairy items and depend on local produce. However, major players have global suppliers to negotiate prices.

Threat of new substitutes: The threat of substitutes is low. There are limited substitutes for infant formula to fulfill the nutrition requirement of infants. Breastfeeding is promoted as an alternative but cannot replace formula fully.

Competitive rivalry: The competition is high among existing players. Major players compete on the basis of product innovation, quality, promotion, and price.


Key Takeaways

The Global Indonesia Infant Nutrition Market Demand is expected to witness high growth. The growing middle-class population, rising awareness about baby nutrition, and increasing women workforce is expected to drive the demand. The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031.

Regional analysis comprises- Western Indonesia dominates the market currently due to larger population share and better economic prospects compared to Eastern region. However, Eastern cities like Surabaya and Makassar are emerging markets with rising income levels and growing popularity of branded products.

Key players operating in the Indonesia infant nutrition market are Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. Players primarily focus on product innovation, expansion in rural markets, and promotional activities to increase penetration in Indonesia.

Comments

Post a Comment

Popular posts from this blog

The Notchback Market is Estimated To Witness High Growth Owing To Rising Demand From Emerging Economies

Image
  Notchback Market Market Overview: A notchback is a body style of cars characterized by a gently sloped rear window and greenhouse. Notchbacks provide practical interior space with good cargo capacity. They offer balanced interior volume for passengers and cargo along with sleek and stylish exterior design. The body style has advantages like no C-pillar which enhances visibility compared to sedans. Market key trends: The growth of the notchback market is attributed to rising demand from emerging economies like China, India and Brazil. These nations have growing middle-class population and increasing disposable income which is driving vehicle ownership. Moreover, notchback body style is quite popular in these developing markets due to its spacious cabin combined with stylish looks at affordable prices. Leading automakers are launching various notchback models to cater to the surging demand from developing countries, which is fueling the growth of the notchback market size during ...
Read more

The increasing demand for adhesives and sealants is anticipated to open up the new avenue for Petroleum Resins Market

Image
Petroleum Resins Market  Market Overview: Petroleum resins are amorphous thermoplastic polymers made from petroleum-based feedstock materials, through either thermal or catalytic polymerization. They are mainly used for applications such as adhesives, inks, paints, rubber compounding, and others. Different types of petroleum resins include C5 resins, C9 resins, hydrogenated hydrocarbons (HHCs), and modified and specialized petroleum resins. Among applications, adhesives and sealants hold the largest share in the petroleum resins market owing to increasing use of petroleum resins in hot melt and pressure sensitive adhesives. Market Dynamics: The increasing demand for adhesives from packaging and construction industries is a major driver for the petroleum resins market. According to statsista, the global adhesive market was valued at over US$ 53.3 billion in 2020 and is projected to reach around US$ 78 billion by 2027, growing at a CAGR of over 5.7% during the forecast period. Pe...
Read more

Global Synthetic Biology Market Analysis: Size and Share

Image
Synthetic Biology Market  Synthetic biology encompasses the design, construction, and redesigning of biological parts, devices, and systems, either non-existent in nature or reengineered from existing biological systems. The market is experiencing significant growth, driven by the increasing demand for personalized medicine and healthcare. Applications of synthetic biology span pharmaceuticals, chemical production, agriculture, environmental protection, and renewable energy. Advancements in synthetic biology contribute to the rapid manufacturing of biotherapeutics, fostering the development of personalized medicine and more cost-effective healthcare solutions. The Synthetic Biology Market is projected to be valued at US$ 31,693.59 million in 2023, with an expected CAGR of 28% during the forecast period from 2023 to 2030, according to a newly published report by Coherent Market Insights. Key Market Trends: A prominent trend in the Global Synthetic Biology Market is the escalat...
Read more