The Probiotics Market is Expected to be Flourished by Increasing Demand for Preventive Healthcare

 
Probiotics Market 

Probiotics refer to live microorganisms that provide health benefits when consumed. Probiotic supplements containing beneficial bacteria such as Lactobacillus and Bifidobacterium are consumed to maintain a healthy gut microbiome. Probiotics are available in various forms including dietary supplements, functional foods, and clinical nutrition. Food products containing probiotic cultures include yogurt, kefir, kimchi, sauerkraut, and others. Probiotic supplements are widely used to promote digestive health, strengthen immunity, treat various gut disorders, and maintain overall wellness. With rising awareness about gut health and focus on preventive healthcare, the demand for probiotic supplements and food & beverages is increasing globally.

The global probiotics market is estimated to be valued at US$ 63.79 Bn in 2023 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

One of the major drivers for the growth of the probiotics market is the increasing demand for preventive healthcare. With growing health consciousness, consumers are increasingly focusing on maintaining overall well-being and immunity through dietary interventions and supplements rather than curative measures. Probiotics are popularly positioned and advertised as products that play an important role in maintaining digestive and immune health. Studies supporting various health benefits of probiotics have raised awareness and trust among consumers. This has boosted the sales of probiotic supplements and fortified foods and beverages. Another driver is the growing research on novel probiotic strains and applications. Researchers are discovering new potentially beneficial properties of various probiotic bacteria. This is translating to innovative product formulations with strain-specific health positioning. Novel delivery formats such as probiotic gummies, chews, and lozenges are expanding the existing consumer base.


Segment Analysis
The probiotics market is dominated by the food and beverages sub-segment which accounts for more than 50% of revenue share. Probiotics are increasingly being added to food products like yogurt, juices, supplements and dietary foods owing to rising awareness about digestive and gut health. With consumers becoming more health conscious, demand for probiotic enriched functional foods and drinks is growing steadily.

PEST Analysis
Political: Regulations around probiotic product labels and health claims vary across countries. Harmonization of policies can boost cross border trade opportunities.
Economic: Rising disposable incomes in emerging nations is a key factor fueling the demand for premium health foods and nutritional supplements. The global middle class population is growing which is expanding the customer base.
Social: People are more educated now about links between gut health and overall well-being which is driving the adoption of probiotic supplements and foods. The coronavirus pandemic has further highlighted the importance of immunity which is positively impacting the market.
Technological: Continuous R&D is helping manufacturers launch new strains of probiotic cultures and delivery formats like gummies, powders to appeal to diverse consumer needs. Advances in microbiome research will expand clinical applications over the coming years.

Key Takeaways
The Global Probiotics Market Demand is expected to witness high growth over the forecast period supported by increasing health consciousness. The market size is projected to reach over US$ 95 Billion by 2030 from US$ 63.79 Billion in 2024, registering a CAGR of around 6.4%.

Regional analysis
Asia Pacific region currently dominates the market and is expected to maintain its lead supported by rising gut health awareness and growing consumption of functional foods especially in India and China. North America is another major market spurred by early adoption of probiotic supplements as preventive healthcare approach.

Key players
Key players operating in the probiotics market are F. Hoffmann-La Roche AG, Bio-Rad Laboratories, Inc., Thermo Fisher Scientific Inc., Agilent Technologies, Inc., Danaher Corporation, Qiagen N.V., PerkinElmer, Inc., Illumina, Inc. and Merck KGaA. These companies are focusing on new product launches through R&D investments and targeting expansion in high growth markets through strategic partnerships and collaborations.

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