U.S. Meetings, Incentives, Conferences and Exhibitions (MICE) Market Growth Accelerated by Increased Demand from Corporate and Association Organizers
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U.S. Meetings, Incentives, Conferences and Exhibitions Market |
The
meetings, incentives, conferences and exhibitions or MICE industry refers to
organizing and holding various professional and social events in order to
promote local business and tourism. Meetings facilitate knowledge sharing and
networking among professionals working in various industries. Incentives help
businesses to reward and motivate their employees and channel partners.
Conferences enable experts and researchers to present their findings and ideas
on a common platform. Exhibitions provide networking opportunities and help
promote goods and services to potential buyers. The U.S. MICE market
facilitates business interactions that strengthen the economy.
The
global U.S. MICE Market is estimated to be valued at US$110 billion in 2023 and
is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as
highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increased demand from corporate and association organizers: The key trend
driving growth in the U.S. MICE market is rising demand from corporate and
association event organizers. As businesses focus on strengthening client and
partner relationships through networking events, there is growing demand for
conferences, exhibitions, and incentive trips from various industries such as
IT, healthcare, manufacturing, and education. Association meetings help subject
matter experts from different organizations exchange ideas and foster
collaborations. This has accelerated the growth of the MICE market in the U.S.
With continued investments in networking opportunities, this trend is expected
to favor market expansion over the forecast period.
Segment Analysis
The U.S. meetings, incentives, conferences and exhibitions (MICE) market is
segmented into meetings, incentives, conferences and exhibitions. Among these
segments, the meetings segment currently accounts for the largest share of the
overall market. The meetings segment includes corporate events, association
meetings, training programs, and others. The ongoing digital transformation
initiatives undertaken by various companies in the U.S. has led to an increase
in virtual and hybrid meetings being organized which is contributing
significantly to the growth of meetings segment.
Key Takeaways
The U.S.
Meetings, Incentives, Conferences And Exhibitions (MICE) Market Share
is expected to witness high growth. The global U.S. MICE Market is estimated to
be valued at US$110 billion in 2023 and is expected to exhibit a CAGR of 7.7%
over the forecast period 2023 to 2030.
The
Western region accounts for the largest share in the U.S. MICE market currently
due to presence of prominent MICE destinations such as California, Nevada and
Arizona in this region.The Western region is also expected to continue its
dominance during the forecast period supported by continuous investments in the
development of infrastructure to support large scale events in this region.
Key players operating in the U.S. Meetings, Incentives, Conferences and
Exhibitions Market are American Express Global Business Travel, BCD Group, CWT,
GBT, Carlson Wagonlit Travel and Hogg Robinson Group. These key players are
focusing on online bookings and virtual and hybrid events to stay ahead of
competition.
For more insights, Read- https://www.insightprobing.com/u-s-meetings-incentives-conferences-and-exhibitions-market/
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