Eyelash Serum Market Witness High Growth Owing to Rising Demand for Non-Surgical Cosmetic Procedures
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Eyelash Serum Market |
The
Eyelash serum market is estimated to be valued at US$ 1,365.7 Mn in 2024 and is
expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Eyelash serums are cosmetic products that help to strengthen, lengthen, darken
and volumize eyelashes. They can be applied independently or used in
combination with false eyelashes to achieve fuller-looking lashes. The demand
for eyelash serums has been increasing owing to rising preference for
non-surgical cosmetic procedures and growing focus on physical aesthetics.
Consumers are also opting for eyelash serums to attain long, dense eyelashes
without the use of Mascara on a daily basis which is a key factor driving
market growth.
There
is high growth potential for Global
Eyelash Serum Market Growth in emerging economies owing to increasing
spending capacity, growing working women population and rising awareness about
eyelash enhancement treatments. Leading players are eyeing opportunities in
Asia Pacific and Latin American markets through partnerships with local
retailers and influencer marketing.
Key Takeaways
Key players operating in the Eyelash serum market are Grande Cosmetics LLC.,
L'Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f.
Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics,
Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan
& Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc. These
players are actively investing in new product launches and focusing on online
retail platforms to expand their consumer reach.
The global Eyelash serum market is also witnessing expansion into new product
categories. Companies are launching professional-grade serums, lash
conditioning oils and treatments targeting specific issues like lash thinning,
breakage and sparseness. Dual-purpose products claiming to condition lashes
while also acting as a mascara primer are further expanding market
opportunities.
Market Drivers:
Growing interest in beauty and personal care products: Rising spending on
cosmetic products and growing popularity of beauty blogs/influencers are
fuelling interest in eyelash serums.
Increasing demand for non-surgical treatments: Preference for minimally
invasive aesthetic enhancements like eyelash extensions/volumizing serums is
high among young consumers seeking temporary, low cost solutions.
Market Restraints:
Safety concerns regarding ingredients: Some serums may cause itchy, watery eyes
or other allergic reactions due to certain ingredients like prostaglandins.
This is a major restraint.
Availability of alternatives: Presence of alternative treatments like eyelash
extensions, latisse and other temporary/surgical options hinders exclusive
adoption of eyelash serums.
Segment
Analysis
The eyelash serum market has four key segments -organic serum, mediation serum,
careserum and other. Organic serums constitute the biggest segment with around
40% share of the total market. Organic serums use natural ingredients like
castor oil, coconut oil, vitamins etc to condition lashes and promote lash
growth without any harsh chemicals. Consumer preference for cleaner products
without preservatives or harsh ingredients is driving demand for organic
serums.
Medicated serums form the next largest segment. These serums contain
ingredients like peptides, prostaglandins etc that directly stimulate lash
follicles and promote faster hair growth. Advancements in ingredients are
allowing medicated serums to achieve results faster. Their effectiveness in
dealing with lash thinning or short lashes is increasing their popularity
especially among middle aged consumers suffering from lash issues.
Care serums comprise around 15% share. As the name suggests, these serums focus
on nourishing and conditioning lashes to keep them healthy. They contain
moisturizing and protective elements to prevent brittle, dry or split lashes.
Care serums are popular among daily users and those seeking basic lash
enhancement without medical Claims.
Other minor segments include tinted lash serums, dual action serums etc.
Global Analysis
The North American region accounts for the largest share of over 40% in the
global eyelash serum market currently. Wide availability of new launched
products, aggressive marketing by brands and consumer affinity for beauty
innovations drives the region's market. The US constitutes the dominant market
in North America.
Europe is the second largest regional market supported by high spending power
on beauty and personal care. Italy, Germany, UK, France contribute
significantly to Europe's market.
The Asia Pacific region is projected to witness the fastest growth during the
forecast period. Increasing disposable incomes, growing middle class, rising
awareness about eyelash and eyebrow grooming products through social media are
fueling the APAC market's expansion. Countries like China, Japan, India emerge
as new lucrative markets.
Latin America and Middle East & Africa markets are at a nascent stage
currently but indicate promising growth potential in future.
Get more insights on this topic: Eyelash
Serum Market
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